Leverage Your Content for Virtual B2B Events

The Rise of Virtual B2B Events Post Covid

Last year, virtual events were valued at close to $78 billion and were expected to grow at 23.2 percent annually from 2020 to 2027.

The pandemic, of course, has only accelerated that growth. As I've written before, we're not going back to live events any time soon-even once the Covid-19 vaccine is widely distributed. I and others in my industry see that the future of events will likely be a hybrid mode-event hosts bring in speakers and attendees both physically and virtually.

And while enterprise solutions like Zoom and Teams have certainly come out as winners during this pandemic, brands' almost wholesale adoption of these platforms has done something unexpected: emphasized the gap in the market for full-service virtual experience and platform management, something that both Zoom and Teams lack.

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